I’m calling this the Dot-Puff series to keep writing about companies trying to ignite online businesses focused on PK.
This one is iShop, something Mohtashim wrote about recently. Their solution to Pakistan’s net payment challlenge is simple: Choose your PC online; Do a bank-transfer to the account they give; When the money is received they ship the PC.
Ofcourse, this adds a 5-day stretch over which you “order” online. Alas credit card payments. On the other hand, shipping in Pakistan is quick, so you may have to wait the same amount of time as the US to get your online purchase.
The only question left is how much consumers will trust them after sending the payment, but trust levels are getting better day-by-day.
Go puff Go.
